Chinese New Year NFT Guide: Past And Present

Every year, more than 1 billion of the world’s population celebrate Chinese New Year or the Lunar New Year. The new year symbolizes new opportunities for wealth and abundance. It’s no surprise that many NFT brands and creators have jumped on the bandwagon to launch their own Chinese New Year-themed NFTs. In this article, we look at some of the past projects related to this auspicious holiday season.

chinese new year nft

Glenfiddich Limited Edition Chinese New Year Whisky

One of the well-known Whisky brands—Glenfiddish worked with illustrator Rlon Wang to launch a limited-edition designed Whisky collection in 2022. The bottles, priced at 0.15 eth were made available for sale on during the promotional period.


In the same year, Red NVLPE collaborated with a series of artist (notably, Edison Chen) to drop an exclusive Red NVLPE NFT collection on 2.2.22. Overall, the collection received a lot of hype and publicity leading up to the launch and was one of the top sold NFTs during that period.

Ant Group

Back in the motherland, Ant Group’s blockchain and tech arm AntChain launched an NFT-powered campaign ahead of the Chinese New Year back in 2022. The company worked with 24 different museums in China to create digital animal antiques of the twelve animals in the Chinese Zodiac. Needless to say it sold like hotcakes.

Chinese New Year NFTs 2023

Sandbox announced that they are launching a massive Lunar New Year themed metaverse event across greater China in conjuntion with this year’s Chinese New Year. The event runs from January 18 to February 28 and is said to offer an extensive reward pool of 200k SAND, in-game NFTs as prizes, and collectible memorabilia. One of the highlights this year is definitely the “Chinese Dragon” mystery boxes, which includes limited edition PFPs and also Sandbox’s premium LANDs.

Challenges With Seasonal NFTs

You might be wondering how are these NFTs doing months after the Lunar New Year events end. Well, the author is of the view that collecting seasonal NFTs for profit is an extremely risky move and should not be seen as a long-term viable investment. The best way to enjoy these NFTs to “do it for the culture” as many NFT projects promise exciting experiences for holders during the Lunar New Year launch period. Be sure to always DYOR and invest wisely.


These are just a few examples of the many Chinese New Yearthemed NFTs that have been released in the past few years. As the popularity of NFTs continues to grow, it is likely that we will see more Chinese New Yearthemed collections in the future.